Apprentice Copywriter

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Department
Product
Type
Apprenticeship
Language
French / English
Location
Techniparc Grand Île 39190, Villard-Bonnot France

Job purpose

We are looking for dynamic candidate to join the team at BeFC to create copywriting content to be shared across BeFC digital platforms to engage and attract an audience.

Source and nature of management provided

Staff management responsibility

There is no expectation for the post holder to perform staff managerial duties.

Career and professional development activities

BeFC encourage and support the personal and professional development of our staff. Individual development needs will be identified through a regular review process.

Special conditions

From time to time, the post holder may be asked to assist with Continuing Professional Development (CPD) activities. This will form part of a substantive role and no additional payment for these activities should be expected.

Main duties and responsibilities

The ideal candidate will have strong interest in communication and copywriting, with the ambition to help deliver class-leading content via various media channels.

1) Brainstorming and generating creative ideas for new content that align with the target audience and brand objectives.

2) Content for marketing materials (brochures, flyers, posters, catalogs, etc.).

3) Website copy (e.g., market, product, technology pages, FAQs, etc.).

4) Social media copy and its scheduling.

5) Email marketing (newsletter, campaigns, etc.).

6) Drafting and coordinating press releases.

7) Content marketing including web articles, white papers, and others.

8) Tracking updates (e.g., regulations, industry, sustainability, technologies).

9) Website analytics (Google Analytics, etc.).

10) Helping to plan coordinated campaigns and scheduling copy.

11) Ensuring that the content aligns with the brand's tone, style, and values to maintain a consistent image.

Specification

Essential Qualifications/ Experience/ Attributes

Graduate or in the process of graduating from a degree (Bachelor’sdegree or equivalent) in a relevant field such as communication or marketing

Previous experience in website copy

Previous experience in social media copy

Ability to perform data analysis, interpretation, and reporting

Ability to improve and optimise

Meticulous

Take pride in the quality of their work

Always willing to help teammates

Organised and rigorous

Objective-oriented

Understanding of English language, both written and oral

Desirable Qualifications/ Experience/ Attributes

Knowledge in technological subjects including electronics, chemistry, biology…

Previous experience in technological copywriting

Demonstrated ability to multi-task whilst adhering to deadlines

Knowledge in sustainability topics

Knowledge of GDPR standards